Most agencies operate the tool. We build what it runs on.
The marketing division of Output. Social, content, scripting and editing by people — on engineering the rest of the studio builds.
- Social media
- Content
- Scripting
- Filming
- Editing
- Paid media
- Technical SEO
- Server-side tracking
- Attribution
- Performance dashboards
- 4
- Platforms covered
- 20 pieces
- Published per month
- In-house
- Video production
The creative work is done by people
Every post, every script, every cut is made by someone on the team.
- Social mediaOwns the calendar and the accounts.
- Content and editorial lineDecides what the brand says, and how.
- ScriptingWrites the hook and the payoff before filming.
- Filming and editingShoots and cuts in-house.
The layer an agency alone cannot give you
Every item below is software someone has to build and maintain. It is why most agencies stop at the ad account.
Acquisition and measurement
- Server-side tracking with the Conversions API
- Attribution wired into your CRM
- Creative testing pipeline
- Budget rules and spend alerts
- Performance dashboard reconciled against your database
- Product feed built from your catalogue
Technical SEO
- Continuous technical audits
- Structured data matched to the page
- Internal linking across the cluster
- Core Web Vitals as an engineering budget
- Indexation monitoring
- Programmatic pages from real data
What the division sells
Three monthly retainers and one build. None of this works as a one-off.
- 01
Social and content
From$900/ month
Instagram and TikTok, from the editorial line through scripting, filming and editing. Run by the in-house team.
- An editorial calendar, published and kept
- Scripts written before anything is filmed
- Filming and editing done in-house
- Replies and comment moderation
- TikTok
- Scripting
- Editing
- 02
Performance / paid media
From$1,200/ month
Meta and Google. Campaign structure, a creative testing pipeline, budget rules and alerts.
- Campaign structure built from scratch
- Creative variants shipped and tagged
- Budget rules and spend alerts
- One metric every test is read against
- Meta
- Creative testing
- Budget rules
- 03
Technical SEO
From$1,200/ month
Continuous auditing, structured data, internal linking, Core Web Vitals and indexation monitoring.
- Continuous technical audit of the live site
- Structured data matched to the page
- Internal linking across the cluster
- Indexation monitoring, with alerts on drops
- Schema
- Core Web Vitals
- Indexation
- Internal linking
- 04
Tracking and attribution
From$3,000implementation
Server-side tracking, the Conversions API, CRM integration and a performance dashboard. Built once, then yours.
- A server-side event pipeline
- The Conversions API wired to your server
- CRM fields mapped to campaign source
- A dashboard reconciled against your database
- Server-side
- CAPI
- CRM
- Dashboard
Tell us what you sell and who to. We reply with scope, a retainer and what we would do in the first month.