Most agencies operate the tool. We build what it runs on.
Output Agency is the marketing division of Output. Social, content, scripting and editing are done in-house, by people. Underneath sits the engineering the rest of the studio builds: server-side tracking, attribution wired into your CRM, and a dashboard that reconciles with what you actually sold.
Start a projectThe creative work is done by people
Every post, every script, every cut is made by someone on the team. That is the difference between hiring an agency and hiring a tool, and it is the point we do not compromise on.
- Social mediaOwns the calendar and the accounts. Publishes, replies, and reads the comments before deciding what comes next.
- Content and editorial lineSets what the brand says and how it says it, so a month of posts adds up to an argument instead of a feed.
- ScriptingWrites the hook, the middle and the payoff for every video before anyone touches a camera.
- Filming and editingShoots and cuts in-house. The edit is where a video is won, and that is not something you brief out by the deliverable.
The layer an agency alone cannot give you
This is where the studio behind the division shows up. Every item below is software someone has to build and maintain — which is why most agencies stop at the ad account.
Acquisition and measurement
- Server-side tracking, with the Conversions API sending events from your server rather than from a browser that blocks them.
- Attribution wired into your CRM, so a lead is followed through to the deal that closed and not just to the form submit.
- A creative testing pipeline: variants shipped on a cadence, tagged, and read against a consistent metric instead of by eye.
- Budget rules and alerts that catch a campaign spending wrong at 3am, not at the Monday review.
- A performance dashboard that reconciles the ad platform's numbers against your own database.
- A product feed built from your catalogue and kept in sync — not a spreadsheet someone re-uploads.
Technical SEO
- Continuous technical audits, run against the live site rather than once at kickoff.
- Structured data that matches what the page actually shows.
- Internal linking that keeps crawl depth shallow and spreads authority across the cluster.
- Core Web Vitals treated as an engineering budget with a number, not as a report.
- Indexation monitoring: what was crawled, what was indexed, and what silently dropped out.
- Programmatic pages built from real data, for the long tail nobody writes by hand.
What the division sells
Four retainers, priced monthly. None of this works as a one-off — a creative test needs iterations and an index needs watching.
- 01
Social and content
Instagram and TikTok, from the editorial line through scripting, filming and editing. Run by the in-house team and published on a calendar you can see.
- An editorial calendar, published and kept
- Scripts written before anything is filmed
- Filming and editing done in-house
- Replies and comment moderation on the accounts
- 02
Performance / paid media
Meta and Google. Campaign structure, a creative testing pipeline, budget rules and alerts.
- Campaign structure built from scratch
- Creative variants shipped and tagged
- Budget rules and spend alerts
- One metric every test is read against
- 03
Technical SEO
Continuous auditing, structured data, internal linking, Core Web Vitals and indexation monitoring.
- Continuous technical audit of the live site
- Structured data matched to what the page shows
- Internal linking across the whole cluster
- Indexation monitoring, with alerts on drops
- 04
Tracking and attribution
Server-side tracking, the Conversions API, CRM integration and a performance dashboard.
- A server-side event pipeline
- The Conversions API wired to your server
- CRM fields mapped to campaign source
- A dashboard reconciled against your database
Tell us what you sell and who to. We reply with scope, a retainer and what we would do in the first month.
Start a project