// Insights

Field notes on building software that lasts

Architecture, automation and the unglamorous decisions that decide whether a product survives its first year.

ArchitectureAug 19, 20266 min read
The hourly rate is not the price
An offshore team costs less per hour and more per decision. Here is the arithmetic nobody puts in the proposal.
SearchAug 18, 20267 min read
Your country domain is a ceiling
A country-code domain is a geographic signal you cannot override. What it costs to move, and how to move without losing what you built.
PaymentsAug 15, 20265 min read
The column called amount_cents will overcharge Japan by 100x
Yen has no cents. Neither do eight other currencies you might invoice in. Here is the failure, and the schema that avoids it.
SearchAug 12, 20266 min read
The page Google saw was empty
Your site looks complete in a browser and blank to a crawler. Here is how to check, and what it costs to be wrong.